Direct, critical…the idea of a young Italian entrepreneur.

How can communication obtain a result ? How can a message receive the “public attention” ? Big questions for infinite debates. Anyway, there is something we can say : a message can be effective when it puts together an “impressive form” and a clear symbolic element, making the content direct.

A young Italian entrepreneur, Enrico Frare (E-Group, specialized in winter sportswear), bought a newspaper page and… here is the provocation : a photo where he is nacked. Because entrepreneurs, in Italy, face to go bankrupt.





Source  –

With this initiative, Mr. Frare intends to express the difficulties of Italian entrepreneurs who try to promote the Made in Italy keeping on produce in their country.

To borrow money from banks has become really difficult. Investments (first of all in R&D) and productivity reduce.

In Mr. Frare’s opinion, the government must do something at once, also to avoid that lots of firms decide to produce abroad.


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